Each year EY partners with a charity organisation, in 2025 breast cancer awareness was the chosen charity. I was asked to create a series of posters to promote a fundraising breakfast for the cause.

I developed a creative campaign centered around a series of playful yet meaningful posters. Each design used breakfast foods arranged to resemble breasts, paired with , pun-based taglines to draw attention while conveying an important message. By combining humor with visual storytelling, the campaign aimed to spark conversation, encourage early detection, and engage audiences in a memorable and approachable way.


Created at EY

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