The Ask
The Bushmills Giants are a community of dedicated supporters of the Bushmills whiskey brand. In preparation for Saint Patrick's Day, Bushmills approached us to develop a campaign that would engage this loyal audience. The objective was to create an interactive competition where participants could win a personalized bottle of Bushmills whiskey, featuring their name on a bespoke label.
Our challenge was to design a competition mechanism that not only aligned with the rich history of Saint Patrick's Day but also remained true to the spirit and identity of the Bushmills Giants brand.
My Role
I developed the concept of "Nominate a Saint," an engaging campaign where community members could share stories of individuals they believed deserved recognition by having their name featured on a bespoke bottle of Bushmills whiskey. The idea resonated with the client, and we proceeded to the next phase: execution.
I led the development of the landing page and email templates, ensuring a seamless experience for participants. Additionally, I created a suite of social media assets for the campaign. Collaborating with an animator, I storyboarded campaign videos and worked closely with the client to refine the visual style and messaging, ensuring alignment with their brand identity.
Skills Used